Privacy Policy

HCTB INC and ThrIVe Lounge & Wellness
Effective Date: September 3, 2021
Last Updated: September 3, 2026

HCTB INC and ThrIVe Lounge & Wellness (collectively, “HCTB,” “ThrIVe,” “we,” “us,” or “our”) respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you. This policy applies to information collected through our websites, online scheduling and booking systems, patient or client portals, forms, telephone communications, email, SMS/text messaging, and other interactions with HCTB INC or ThrIVe Lounge & Wellness.

Our websites and online resources may include:

1. Personal Information We Collect

Depending on how you interact with us, we may collect information including:

First and last name
Mailing or physical address
Email address
Telephone and mobile phone number
Date of birth
Appointment and scheduling information
Information submitted through website contact forms
Information provided when requesting or receiving services
Billing and payment-related information
Insurance-related information, when applicable
Information necessary to provide healthcare, wellness, or aesthetic services
Communications you send to us by telephone, text message, email, website form, or other means
Information regarding appointment confirmations, cancellations, or rescheduling
Website usage information, such as IP address, browser type, device information, cookies, and similar technical information
Any other information you voluntarily provide to us

Certain information collected in connection with healthcare services may constitute protected health information and may be subject to additional privacy protections under applicable healthcare privacy laws.

2. How We Use Personal Information

We may use personal information to:

Schedule, confirm, manage, and remind you about appointments
Provide healthcare, wellness, aesthetic, and related services
Respond to questions and customer or patient service requests
Follow up on missed telephone calls
Send appointment confirmations and reminders
Send administrative notifications related to appointments, prescriptions, service requests, or your account
Contact you regarding changes, cancellations, or other scheduling matters
Process payments and insurance information, when applicable
Maintain appropriate business and healthcare records
Operate, maintain, and improve our websites and online services
Prevent fraud, misuse, security incidents, or unauthorized activity
Meet legal, regulatory, licensing, healthcare, and recordkeeping requirements
Communicate with you when you have requested or consented to communication
Perform other activities reasonably necessary to provide the services you request

We do not use SMS consent as permission to send unrelated third-party marketing messages.

3. SMS and Text Messaging Privacy

If you provide your mobile telephone number and consent to receive text messages from HCTB INC or ThrIVe Lounge & Wellness, we may send messages such as:

Appointment confirmations
Appointment reminders
Scheduling and rescheduling notifications
Missed-call follow-up messages
Customer or patient service communications
Administrative prescription-related notifications
Account or service notifications
Responses to communications you initiate with us
Other healthcare or wellness-related administrative notifications you have authorized

Message frequency may vary depending on your relationship and interactions with us. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a text message. You may receive a final confirmation message acknowledging your opt-out.

For assistance, reply HELP or contact us directly.

SMS Privacy Commitment

SMS consent is not shared with third parties or affiliates.

Mobile phone numbers, SMS consent, and text messaging opt-in information will not be sold, rented, transferred, or shared with third parties or affiliates for their marketing or promotional purposes.

Information obtained as part of the SMS consent process will be used only for communications authorized by you and for the operation of our messaging services.

Your consent to receive SMS messages is not a condition of purchasing goods or receiving services unless otherwise permitted or required by law.

4. How Personal Information May Be Shared

We do not sell or rent your personal information.

We may disclose personal information when reasonably necessary to operate our business, provide requested services, or comply with applicable law. This may include disclosures to:

Service Providers

We may use trusted vendors and service providers that assist us with functions such as:

Appointment scheduling
Electronic health records
Patient or client portals
Payment processing
Website hosting
Information technology
Data security
Telephone services
Communications
Email delivery
SMS message delivery
Billing and administrative services

These providers are permitted to access information only as necessary to perform services on our behalf and are expected to protect that information appropriately.

SMS consent and SMS opt-in information are not shared with third parties or affiliates for marketing or promotional purposes.

Healthcare Operations

Where applicable and permitted by law, information may be used or disclosed for treatment, payment, healthcare operations, coordination of care, or other legally permitted healthcare purposes.

Legal and Regulatory Requirements

We may disclose information when we reasonably believe disclosure is required to:

Comply with a law, regulation, subpoena, court order, or other legal process
Respond to requests from governmental or regulatory authorities
Protect the rights, safety, security, or property of our patients, clients, employees, business, or others
Investigate fraud, abuse, security incidents, or other unlawful activity

5. Health and Medical Information

Because HCTB INC and ThrIVe Lounge & Wellness provide healthcare and wellness-related services, some information we maintain may be protected by federal or state healthcare privacy laws.

Where the Health Insurance Portability and Accountability Act (“HIPAA”) or another healthcare privacy law applies, protected health information will be handled in accordance with applicable law and our healthcare privacy practices.

This general website Privacy Policy does not replace any Notice of Privacy Practices that we may provide to patients as required by HIPAA or other applicable healthcare laws.

6. Cookies and Website Information

Our websites may automatically collect limited technical information when you visit, including:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of access
Referring website
Cookies and similar technologies

We may use this information to operate our websites, understand website usage, improve functionality, maintain security, and enhance the user experience.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of portions of our websites.

7. Third-Party Websites and Services

Our websites may contain links to third-party websites, patient portals, scheduling platforms, payment providers, or other external services.

When you leave one of our websites and access a third-party service, that provider's privacy policy and terms may apply. We encourage you to review the privacy practices of any third-party service you use.

We are not responsible for the independent privacy practices of websites or services that we do not operate.

8. Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no internet transmission, email communication, SMS transmission, electronic storage system, or information security system can be guaranteed to be completely secure.

Please avoid sending highly sensitive medical or financial information by ordinary SMS or email unless specifically instructed to do so through an appropriate secure method.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide services
Maintain patient, client, and business records
Meet healthcare record retention requirements
Satisfy legal, regulatory, tax, accounting, or reporting obligations
Resolve disputes
Enforce agreements
Protect against fraud or misuse

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Children's Privacy

Our websites and general online services are not intended to collect personal information directly from children without the involvement of a parent or legal guardian where parental consent is required.

Healthcare information concerning minors will be handled in accordance with applicable federal and state laws.

11. Your Choices and Privacy Rights

Depending on applicable law and the nature of the information, you may have the right to request access to, correction of, or information regarding certain personal information we maintain about you.

Healthcare records and protected health information may be subject to separate rights and procedures under applicable healthcare privacy laws.

To request assistance regarding your personal information, contact us using the information below.

To stop receiving SMS messages, reply STOP to any SMS message.

You may continue to receive communications that are required by law or necessary for services you specifically request where permitted by applicable law.

12. Email Communications

You may receive administrative or service-related email communications when you provide us with your email address.

Where applicable, marketing emails will provide a method for unsubscribing from future marketing communications.

Opting out of marketing communications does not necessarily prevent us from sending necessary transactional, appointment, healthcare, security, or administrative communications.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.

When we make changes, the revised policy will be posted online and the “Last Updated” date at the beginning of the policy will be updated.

We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us.

HCTB INC

HCTB INC / Health Care Trend Beginnings
1575 Budinger Avenue
St. Cloud, FL 34769

Phone: 407-593-2911
Email: info@hctbinc.com
Website: https://www.hctbinc.com/

ThrIVe Lounge & Wellness

ThrIVe Lounge & Wellness
1551 Budinger Avenue
St. Cloud, FL 34769

Phone: 407-593-0123
Email: Info@thriveloungeandwellness.com
Website: https://www.thriveloungeandwellness.com/

SMS Consent Disclosure

By providing your mobile telephone number and opting in to receive text messages from HCTB INC or ThrIVe Lounge & Wellness, you consent to receive SMS communications related to appointments, scheduling, customer or patient care, missed calls, service notifications, and other communications you have requested or authorized.

Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe and HELP for assistance.

SMS consent is not shared with third parties or affiliates. Mobile information will not be sold, rented, transferred, or shared with third parties or affiliates for marketing or promotional purposes.